TOURAL in Beyond Expo 2024

The TOURAL project was disseminated by Atlantis Consulting, in the Beyond Expo exhibition, one of the world’s leading showcases for innovation, business development, and technology. Beyond was held in Thessaloniki, Greece during 25-27/04/2024, with a special focus this year on artificial intelligence.

BEYOND was organized by TIF – HELEXPO, Be-Best, and the Industry Disruptors Game Changers (IDGC), with co-organizers including the Ministry of Digital Governance, the Region of Central Macedonia, the Central Union of Municipalities of Greece (KEDE), and the City of Thessaloniki. It was held under the auspices of the Ministry of the Interior (Macedonia-Thrace Sector), the Ministry of Tourism, and the Panhellenic Association of General Secretaries of Local Government “Kleisthenis”.

Key Points of the Exhibition:

Attendance and Interest: The attendance has exceeded expectations, with great enthusiasm from exhibitors and visitors from both Greece and abroad.

AI Forum: triggered discussions about the application of artificial intelligence in everyday life, with significant experts presenting their views.

Sophia The Robot: Sophia the Robot, a humanoid social robot, was a central attraction, engaging with visitors and providing an opportunity for interaction with artificial intelligence.

Southeast Europe Leadership Dialogue: Fostered negotiations and discussions with Ministers and scientists about the importance of artificial intelligence in solving health problems and the need for international cooperation.

At the Beyond exhibition, Atlantis aimed to inform the visitors who visited its booth about the purpose of the project, emphasizing that the action of co-creating business models and tourism products, as well as planning and business development with the active involvement of local communities and tourism value chains, could boost the creative and cultural tourism potential in European rural areas, when effectively combined with additional tourism verticals (e.g. cultural science tourism, silver tourism). Visitors were presented with information about the TOURAL tourism destinations in the scope of application includes 3 areas from the Adriatic-Ionian (Greece, Italy, Croatia) and 3 areas from the in the Black Sea (Bulgaria, Romania, Ukraine) sea basins.


Stay tuned for more news and activities!